AHDB joins red meat and dairy exporters at Gulfood


Red meat and dairy from the UK will take centre stage this month at one of the world’s largest food and beverage trade shows held in Dubai.

AHDB is returning to Gulfood and will be joined by a record 16 exporters, who will showcase their high-quality products to thousands of potential buyers from around the world.

Gulfood, which runs from February 13 to 17 at the Dubai World Trade Centre, attracts thousands of visitors every year and this year, more than 4,000 companies are expected to exhibit in the 21 halls of food exploration.

AHDB’s red meat stand, which is shared this year with Hybu Cig Cymru – Meat Promotion Wales (HCC), will host ten red meat exporters from England and Wales, who will be exhibiting their lamb and beef. AHDB’s dairy stand will also include six dairy exporters showcasing their cheese to attendees.

Visitors to both stands will get the opportunity to sample UK products and also learn how to make the most of their halal lamb with a butchery demonstration by AHDB’s Master Butcher Martin Eccles.

AHDB Senior Halal Sector Manager Awal Fuseini, who will attend the trade show, said: “The opportunities that Gulfood presents for our red meat and dairy exporters cannot be overstated.

“The event not only provides a chance to showcase the UK’s high-quality red meat and dairy products, but it also gives our exporters the chance to meet with key importers and make valuable connections across the region.

“Gulfood carries increased global significance for British food producers. We know there is a huge opportunity in the Middle East market for our products and Gulfood is the perfect platform to embrace that opportunity.”

AHDB’s Senior Export Manager for Dairy Lucy Randolph added: “We are delighted to be returning to Gulfood, which has been growing in popularity, becoming a hugely important trade show for our dairy exporters in the UK.

“Now more than ever, we need to support our exporters by facilitating those important relationships and face-to-face meetings needed for doing business around the world.

“Exploring new markets and building on the success of existing export regions is a key part of AHDB’s strategy to grow our overseas trade and we look forward to supporting our exporters at Gulfood and helping them to benefit from the many opportunities this show presents.”

In spring 2022, we will be asking all eligible levy payers to shape our work and priorities. Your views will help guide what we deliver over the next five years. Have your say on the vital support we offer your business and the industry. Registration is open until 31 March 2022.