The Federation of Bakers

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The Federation of Bakers (FOB) has today issued its 2021 Annual Report. The report opens with a forward from the FOB Chairman, Mike Roberts, who acknowledges that from the global health crisis to Brexit, it has been a truly unprecedented year for the bakery industry.

The Annual Report references all the key activity undertaken by the FOB on behalf of its members and the industry and the scope of work involved. This includes working with government and regulatory bodies including Public Health England, DHSC, Defra, WRAP and the Health and Safety Executive, on issues and policies that have impacted the bakery industry. These collaborations have been even more important during the ongoing health crisis.

The report also details the proactive PR campaign launched by FOB to educate consumers and media on all that bread delivers from a nutritional perspective. As part of this activity, it supported the British Nutrition Foundation in updating its review of the role that bread plays in the UK diet, it also partnered with the British Dietetic Association (BDA) and undertook a website refresh of www.FOB.uk.com

Gordon Polson, Chief Executive of the Federation of Bakers, says: “Over the last 12 months, the bakery industry has responded incredibly well to the huge challenges presented by the global pandemic, as well as the UK’s exit from the European Union. It is with flexibility and hard work that we have continued to meet demand throughout these difficult times.

“As a sector, we have also had to deal with regulatory issues. This includes representing our members’ interests across a number of subjects, including responding to the Government ahead of its review of the Bread and Flour Regulations. Promoting the industry’s arguments around salt being an essential ingredient in bread has also been a key part of our role.”

Mike Roberts, Chairman of the Federation of Bakers, says: “I would like to take this opportunity to thank the FOB board and the committees for all the work they do on behalf of the members. As the providers of an essential staple product, my thanks also go to everyone in the bakery industry who worked so hard throughout the year to ensure bread and bakery products were always available on the shelves of all retailers, large and small.”

To find out more about the Federation of Bakers visit www.fob.uk.com

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