WONKY and surplus food subscription service Earth & Wheat is offering its customers the chance to win a year’s supply of tea after teaming up with award-winning indie tea mixologists, Bird & Blend Tea Co.
Thousands of branded envelopes containing two free Bird & Blend flavours, Spiced Pumpkin Pie Tea and Chocolate Digestives Tea will be dropped in all Earth & Wheat boxes from October 14.
Customers can also enter a competition to win a 12-month supply of Bird & Blend Tea by scanning the QR code on the envelope.
The partnership is the latest Earth & Wheat sampling offering as it looks to work with more sustainable food and drink retail brands and spread its ‘mission’ which is to reduce food waste and help save the planet.
Bird & Blend was founded in 2013 by Mike Turner and Krisi Smith and offers a flavour for everyone, over 100 flavours, available loose or in tea bags, as well as the largest range of Matcha flavours in the UK.
The company uses 100 per cent plastic-free, natural, and compostable tea bags and the packaging is plastic-free, recyclable, or biodegradable.
In 2022, the business was certified as a B Corp meaning it has been independently verified to meet high standards of social and environmental performance, transparency, and accountability.
Earth & Wheat was founded in 2021 by entrepreneur James Eid and rescues odd or wonky shape bread from bakeries at the point the items are baked which would have otherwise been binned due to strict retailer regulations. The Signature Flatbreads-owned brand also includes fresh vegetables in special combination boxes. Earth & Wheat has so far rescued 600 tonnes of food from being thrown away, while it has also donated over 300,000 meals to food charities.
Eid said: “Earth & Wheat is very excited to partner with Bird & Blend and offers our customers the chance to win a year’s supply of their magnificent tea. Bird & Blend have always made sustainability a top priority and the company is committed to using its business as a force for good. Bird & Blend are already carbon neutral and are working towards net-zero emissions.”
