Retail Marketing Group appoints Commercial Director and Head of People


Retail Marketing Group (RMG), the award-winning multichannel marketing agency, has announced the appointments of a new Commercial Director and Head of People, to strengthen its senior leadership team.

Victoria Phillips and Justin Rigden have joined RMG as Commercial Director and Head of People respectively, at a time of rapid growth for the company, as it works alongside sister company Storey to provide end-to-end retail solutions.

Victoria comments: “I’m excited to be joining such a brilliant team, at a company that has well-established itself as a leader in the industry. At a pivotal moment for retail and many other industries post-COVID, I can’t wait to be part of the senior leadership team driving the business forward and supporting our customers throughout.”

Previously Group Account Director of Brand and Retail Experience at Stellar Global, Victoria brings strong experience with securing new business and developing growth strategies. Victoria has worked with a wide range of high-profile brands that include Nike, Peloton, Beats by Dre, Genesis, and Samsung.

Justin adds: “I have always been impressed by the authenticity of Retail Marketing Group’s people-first culture. I am thrilled to now be part this dynamic team and privileged to be leading such an imperative part of our future growth. With my experience in delivering operational and talent development strategies I’m confident that this next chapter will bring success for the business and its team.”

With over two decades of experience in field marketing, Justin was previously Group Operations Director at Acosta and has worked across commercial, operational, and people functions.

Lysa Campbell, CEO of RMG, concluded: “We are delighted to welcome Victoria and Justin to the team. We’re in a very exciting time for Retail Marketing Group and our sister company Storey, as we focus on growing all aspects of our business that keeps people at its core and provides solutions that help brands connect with customers throughout their journey, covering physical and digital touchpoints alike.”