Finsu disrupts fashion industry with sustainable brand aggregator


Finsu, conscious fashion pioneer, today announces the launch of its online platform which aggregates thousands of products from fashion brands to make sustainable shopping quicker and easier. Since going live in December 2021, Finsu has already seen a 66% increase in daily unique visitors with traffic growing double-digits month-on-month.

Heightened urgency surrounding the climate crisis has meant that UK ethical consumer markets reached record levels of £122bn in 2020, up 11 times since 1999. 32% of consumers are highly engaged in adopting a more sustainable lifestyle and research indicates that the COVID-19 pandemic is accelerating this shift.

Shopping consciously however, has typically been tedious and time-consuming. People searching for sustainability are often deterred by the substantial amount of information available that is far too complex, disjointed and dispersed across the internet. Even so, it’s difficult to uncover how sustainable a brand actually is, how it compares and where to buy its products.

Finsu has developed a first of its kind impact assessment tool which powers their online marketplace. Shoppers can now easily filter brands by their practices, compare conscious credentials and shop online. With easy to understand data, users are empowered to make more sustainable choices within seconds.

By processing thousands of data points, Finsu’s tech-enabled rating system provides the full picture of a brand’s sustainability profile at one glance. Rating areas include fighting climate change, how brands pay and treat their workers, supporting animal welfare and brands’ charitable contributions and community engagements.

Finsu enables shoppers to find products from both up-and-coming ‘Eco Champions’ who are moving industry standards by building responsible value chains from the ground up, and well-known brands making genuine progress towards science-based sustainability targets. Through this inclusive approach, Finsu aims to unlock conscious shopping for everyone while making sure brands action their sustainability pledges and gain the recognition they deserve.

“The fashion industry is currently far from sustainable but there are brands, big and small, who are doing their part to turn things around,” said Frederik Muelke, CEO and Co-Founder of Finsu. “Simultaneously, we know that online shoppers are increasingly looking to make choices that create a positive, or less negative, impact. Finsu is a new and effective channel for change-making brands and eco-curious shoppers to connect and accelerate the movement away from fast fashion and towards a globally sustainable future.”