Lovevery expands operations into the UK


Lovevery, the early childhood brand, loved by parents around the globe, invests in the UK, opening Logistics Centre in The Midlands.

The expansion and investment into the UK sees its first local Fulfilment Centre, as a part of the expansion plan by supply chain expert, Bleckmann, who provides end-to-end logistics solutions for retail and lifestyle brands, such as Lovevery, open in The Midlands Gold Triangle; Magna Park Lutterworth.  The move by startup, Lovevery, to join other recognisable brands at Bleckmann including Gymshark, follows its successful US $100m Series C raise, announced last October.

To date, all Lovevery product shipments into the UK have been processed via its European HQ, based in the Netherlands, which at times became challenging, due to Brexit and Covid19.  The strategic move to shift all UK orders via Bleckmann will improve delivery times and keep shipping costs localised, and any Brexit related limitations which have caused delays and additional costs to date, to a minimum.

Lovevery, launched in the UK in 2020 with its first two products; The Play Gym and Block Set, followed by its subscription system, Play Kits, in August, 2021.  The UK launch has been hailed a success with 27% of all orders now originating from the UK.

International facts;

$100 million raised in a Series C round gained investment from TCG, the Chan Zuckerberg Initiative, GV (formerly Google Ventures) and multiple other investors

% of the funds raised to support its UK expansion, digital growth and content development for parents

Lovevery currently has over 220,000 active subscribers to its Play Kits system and has shipped more than 1 million kits over the past year

The need for local based and territory specific knowledge around the globe is at the forefront of the Lovevery businesses expansion plan, and with the UK delivering almost 1/3 of all sales focus on the UK market is key.

Jessica Rolph, Co-Founder of Lovevery said; “Our early learning program has become an essential resource for parents in 30 markets worldwide. Our goal is to keep expanding, creating new products that serve children all over the word for more years of their early development. Our long-term vision is to support every part of the parenting experience throughout early childhood. We want to be truly accessible to as many families as possible.”