Neat. hires ex-Asda and Method alumni Lucie Clark as Head of Brand & Marketing


Neat., the award winning, revolutionary, sustainable homecare brand has today announced a new hire to their team.

With almost a decade of experience in building FMCG and Premium brands including Method and Cloud Nine, Lucie Clark joins Neat as Head of Brand & Marketing from her role as Commercial Strategy Manager at Asda. The hire marks an extremely exciting growth period for Neat. The start up brand has recently secured their largest national listing to date with Waitrose. The national retailer joins fellow stockists Tesco, Selfridges, Lakeland, Ocado, Booths as well as online outlets.

Since launching in lockdown 2020, the major listings follow Neat.’s accolade as one of the UK’s Top 100 Most Disruptive and Innovative Start-Ups. Neat is also delighted to be a double Grocer Gold Award finalist this year, shortlisted in the Household Goods Brand of the Year and Start-Up categories. Last week Neat. won Start Up of The Year at The Belfast Telegraph Business Awards. The breakthrough company is also a finalist at the Start Up Awards National Series 2022.

Neat. is founded by ex-Method & Ecover’s Head Of Design Ryan McSorley and Head Of Sales Strategy and Category Management Josie Harfield. Investors include Giles Brooke, serial entrepreneur and former Grocer Gold Award Entrepreneur of the Year. Previously at Vita Coco.

Co-Founder and CEO Josie reflects on Lucie’s appointment: “We are thrilled to have someone of Lucie’s calibre join the team. Her appointment deepens the experience within the team and we are excited to have her passion and energy to accelerate Neat and our mission”.

Co-Founder Ryan adds: “Lucie brings a wealth of experience to the neat team and we are so excited for her to help us amplify the brand and our mission.”

Lucie Clark, newly appointed Head of Brand & Marketing shares: “I’m delighted to be joining the amazingly talented team at Neat. As a brand with both style and importantly, substance at the heart, neat’s mission is one I really care about. The opportunity to shape the next chapter of the brand’s growth and bring to life its purpose, is something I’m so honoured to be involved in.”

Recommended and adored by names including Fearne Cotton who described Neat as ‘a total game-changer’, Neat is a firm favourite of tastemakers from Davina McCall to Daisy Lowe. Neat.’s beautifully designed products are easy to incorporate into daily life, without using materials that recklessly tax the planet’s resources. Neat is proudly vegan, not tested on animals and made in the UK, lowering the brand’s carbon footprint. Neat has big plans to launch into a new category with radical product solutions coming later this year.

In 2022 Neat looks forward to attaining B Corp status. A B Corp is a for-profit company that uses the power of business to build a more exclusive and sustainable economy. Every one meets the highest verified standards of social and environmental performance, transparency, and accountability.