Europa Road, part of Europa Worldwide Group, has been named one of Duracell’s top global suppliers — and its leading logistics partner across Europe and Africa — in the battery manufacturer’s prestigious Supplier of the Year Awards.
The award recognises Europa Road’s outstanding operational performance, innovation and strategic contribution to Duracell’s supply chain, placing the business among the top-performing suppliers across Duracell’s international network.
As one of the world’s most recognised consumer brands, Duracell is synonymous with quality, reliability and performance. The company is a leading consumer battery company and a leading manufacturer of high-performance alkaline batteries. It employs in total over 3,300 people, one third of them in Europe.
Europa Road was recognised for delivering exceptional service standards, cost efficiencies and operational innovation as part of its long-standing logistics partnership with Duracell.
The award highlights excellence across several key areas, including service quality, operational performance, environmental and social sustainability, innovation and collaborative partnership working.
Supporting Duracell’s UK Supply Chain Transformation
Since the partnership began in 2021, Europa has managed daily full-load collections from Duracell’s distribution & logistics centre in Heist-op-den-Berg, Belgium, delivering products to more than 30 retailers across 120 UK delivery sites with consistently high service levels.
The partnership has also played a critical role in supporting Duracell’s UK go-to-market transformation strategy following Brexit, with Europa leveraging its specialist customs and EU-UK freight expertise to create a streamlined and resilient delivery model.
Europa Road has its own operations in the UK and Belgium and has become a leading specialist in post-Brexit EU-UK logistics solutions.
Ana Maria Carvajal, Procurement Senior Director, Duracell Global Indirect, said: “As a strategic logistics partner, Europa has been a cornerstone in supporting Duracell’s Go-To-Market transformation in the UK, playing a critical role in ensuring a smooth and successful transition.
“Europa has consistently delivered best-in-class service levels, earning recognition not only from Duracell but from external stakeholders as well. Their proactive approach and close collaboration have led to the development and implementation of sustainable, structural cost-saving initiatives — further demonstrating their value as a trusted, forward-thinking partner.
“We extend our sincere thanks to the Europa team for their continued excellence and commitment and look forward to further strengthening the partnership between our companies.”
Driving Innovation and Efficiency
Europa has introduced several operational innovations to support Duracell’s supply chain performance, including redesigning non-stackable pallet configurations into stackable formats and optimising pallet sizes. This enabled the use of larger double-deck trailers, which drove a 30% reduction in the cost per kilo metric.
Mat Jobson, Regional Manager for Europa Road, said: “We’re incredibly proud to receive this recognition from a globally respected brand like Duracell.
“This award reflects the strength of our partnership and the commitment of our teams to continuously improve performance, deliver exceptional service and create long-term value for customers.
“By developing a more refined and resilient delivery model for Duracell, we’ve been able to deliver substantial cost savings while maintaining the flexibility needed to support peak retail demand periods.”
Powered by Better
Celebrating its 60th anniversary this year, Europa Worldwide Group recently launched a new brand identity and company manifesto: “POWERED BY BETTER”
The independently owned logistics provider has quadrupled in size over the past 13 years and continues to expand its road freight, warehousing and international freight forwarding operations despite increasing global economic volatility.
This latest recognition from Duracell reinforces Europa’s reputation as a trusted logistics partner for global brands and highlights the increasingly important role of supply chain innovation in driving international business growth.
