Dura Products has unveiled new corporate branding to reflect its position as a leading modern, sustainable construction company. The rebranding features new house colours, logos and a new suite of company literature, all boasting a refreshing, contemporary look underlining the company’s unwavering commitment to innovation and the environment.
The new logo’s composition of green hues is not only visually appealing but also evokes a sense of environmental consciousness, while the varying shades of green symbolise growth, vitality, and harmony with nature. The blocks in the logo pay tribute to the modularity of the Dura Products range, while the addition of the rounded-edge square, designed to resemble a curb, symbolises Dura Products’ focus on creating durable and resilient infrastructure.
The new brand identity is showcased in the company’s newly released product brochures. The documents, including a 36-page full-colour brochure for Duradrain and Durachannel, and a 20-page full-colour document for Durakerb, detail the company’s extensive product ranges, accreditations, measurements, and guidance on system and product maintenance, and are available to order or download from Dura Products’ website.
The brochures have been meticulously designed to demonstrate Dura Products’ range of sustainable kerb and linear surface drainage products, enabling clients, from designers and architects to merchants and installers, to explore the Deeside-based company’s portfolio of environmentally friendly products quickly and efficiently.
Each of the company’s three products are created out of high recycled plastic content, have low carbon outputs, and require little energy use during transportation and installation, thanks to their lightweight composition. They also have unlimited end-of-life potential as each unit can be reused, recycled and carbon recovered.
Steve Bennett, Managing Director at Dura Products, commented: “After much discussion and creative meetings with our designers, we are delighted to unveil our new corporate branding. We thought it was important that our brand identity adhered more closely to our values and truly positioned us as sustainable construction innovators; an example of what construction should be in 2023. Furthermore, as a key sales tool, it’s been great to be able to design our brochures in our new, contemporary look, and concisely communicate the benefits of our products to existing and prospective clients.”