Neat. launches in Waitrose. Bringing revolutionary, sustainable cleaning to UK customers.


Neat is delighted to announce the launch of its revolutionary, sustainable, refillable cleaning products into major supermarket, Waitrose. Neat is now available in up to 8 product lines in 216 Waitrose branches across England, Wales and Scotland. The listing is Neat’s largest yet, bearing testament to the brand’s sales success in national retailers, online and the high confidence placed in Neat’s stellar team.

Neat. is founded by ex-Method & Ecover’s Head Of Design Ryan McSorley and Head Of Sales Strategy and Category Management Josie Harfield. Investors include Giles Brooke, serial entrepreneur and former Grocer Gold Award Entrepreneur of the Year. Previously at Vita Coco.

Co-Founder Josie shares: “We are excited to bring a simple and effective cleaning solution that will help Waitrose shoppers reduce their plastic waste at home. We hope Neat can inspire them to look for other simple swaps too. If we all make small changes, together we will make a big difference.”

Co-Founder Ryan comments: “Waitrose has always been a leader in sustainability. They were ahead of the curve with their UnPacked concept offering shoppers the option to refill their containers. It is very exciting to bring such a wide range of Neat. products to the Waitrose shopper. The fact that they have listed 8 of our product lines and given us a full top shelf is a testament to how committed they are to eliminating single-use plastic in their stores. We could not be more excited about it.”

Waitrose will be stocking up to 8 Neat Product lines including: Anti Bac Multi Surface – Mango & Fig Starter Pack; Anti Bac Multi Surface – Mango & Fig Refill; Anti Bac Bathroom Cleaner – Sage & Mint Starter Pack; Anti Bac Bathroom Cleaner – Sage & Mint Refill; Anti Bac Glass & Mirror Cleaner – Yuzu Tea Starter Pack; Anti Bac Glass & Mirror Cleaner – Yuzu Tea Refill; Multi Surface Cleaner – Grapefruit & Ylang Ylang Starter Pack; Multi Surface Cleaner – Grapefruit & Ylang Ylang Refill

Recommended and adored by names including Fearne Cotton who described Neat as ‘a total game-changer’, Neat is a firm favorite of tastemakers from Davina McCall to Daisy Lowe. Neat.’s beautifully designed products are easy to incorporate into daily life, without using materials that recklessly tax the planet’s resources. Neat is proudly vegan, not tested on animals and made in the UK, lowering the brand’s carbon footprint. Neat has big plans to launch into a new category with radical product solutions coming later this year.

In 2022 Neat looks forward to attaining B Corp status. A B Corp is a for-profit company that uses the power of business to build a more exclusive and sustainable economy. Every one meets the highest verified standards of social and envir