Brits having a ball: World Cup to see 40% surge in UK alcohol takeaway orders


As the UK comes together to watch the 2022 international football World Cup, the brew can do it spirit is set to spike orders of takeaway alcoholic beverages in the UK by approximately 40%, according to new estimates from Flipdish – the platform powering digital ordering for restaurant and takeaway businesses throughout the UK.

As the 22nd international football World Cup kicked off on Saturday November 20th, the month-long event is predicted to result in a 20% surge in volume and order value of food and drink takeaway orders for restauranteurs across the UK.

Fionn Hart, UK Country Manager at Flipdish, said: “With kick-off time for the UK nations drawing near, the international football tournament will be crucial for festive trading for restauranteurs, with around a third of venues at risk of closure in the new year, as energy, labour and produce prices soar. The hospitality industry is in need of a boost, and as Brits look to cozy up at home to watch the games, this global cultural moment will allow restaurateurs to capitalise on the takeaway boom that occurred post-pandemic – Flipdish’s data found takeaway orders were up 50% in the first half of 2022, compared to the first half of 2019”.

As we near the calm before the score, restaurateurs should be looking at how best to keep existing and new customers on-side this winter to cultivate relationships and help drive repeat business, helping improve their bottom line during the economic downturn.