Cookie sales increased by 20% in 2021, fuelled by a new trend for filled cookies. Now, London-based cookie dough brand, Doughlicious, has launched Super Stuffed, a range of unctuous cookies chocked full with gooey and indulgent centres.
The ready-to-eat cookie market is on the up as people move away from home baking in favour of luxury options that tick all the boxes for convenience and indulgence.
Super Stuffed is a simple concept – award-winning cookie dough stuffed with more award-winning cookie dough! Baked by Doughlicious, these heat-and-eat bakery style cookies are the simple way to serve warm and gooey cookies when that cookie craving bites.
The new Super Stuffed range launches with four delicious flavours:
Bounty-licious: Chunky oat chocolate chip cookie with a coconut centre
O.G Salted Chocolate Chip: Doughlicious’ Award-winning chocolate chip cookie stuffed with more award-winning chocolate chip cookie dough
Jaffa Wannabe: Dark double chocolate cookie with a sweet orange centre
Inside Out Churro: Cinnamon cookie with a gooey double chocolate centre
“Filled cookies are driving the demand for cookie sales, helped along by social media and experimenting at home. The concept is really simple, delicious cookie dough stuffed with flavour-packed fillings that melt when heated and ooze when devoured!” explains Kathryn Bricken, founder of Doughlicious.
“We trialled the new range at Taste of London and the response was epic! People couldn’t get enough of Super Stuffed and wanted to try all the flavours. This is the next big thing in baking so watch this space!”
Doughlicious produces a range of gluten free, vegan and organic ready-to-bake Cookie Dough and Savoury Biscuit Dough, Snackable Dough Bites and Dough-Chi. The products are available in Waitrose, Ocado, Costco, Whole Foods, Selfridges, Planet Organic and other fine retailers throughout the UK. For more information visit www.doughlicious.co.uk.
The new Super Stuffed cookies from Doughlicious are available to retailers nationwide.