HelloFresh becomes UK’s first Red Tractor licensed recipe box


HelloFresh, the UK’s number 1 recipe box company, has become the first business of its kind to become Red Tractor licensed as part of its commitment to animal welfare and sustainability.

The move means that the British meat and poultry within HelloFresh kits have met rigorous animal welfare and farming standards and brings the recipe kit company into a community of 800 Red Tractor licensed businesses, food brands and retailers such as Tesco, McCain and Morrisons, that use Red Tractor standards for their buying specifications

Red Tractor is a world-leading food chain assurance scheme that underpins the high standards of food and drink in Britain. Their flagship logo of British food and farming provides assurance at every stage of the production process, enabling customers to know that when they buy a Red Tractor labelled product it is traceable, safe and farmed with care.

The Red Tractor license relates to beef, chicken, turkey, pork and duck meat products, with all stages of the supply chain required to meet rigorous standards and farms subject to independent inspections.

The achievement closely follows HelloFresh becoming a certified B Corporation (B Corp), reflecting their commitment to achieving the very highest standards of environmental and social sustainability across their UK operations.

In March, HelloFresh published its annual sustainability strategy which saw the company commit to reducing food waste going to landfill or incineration by 50 per cent per euro revenue by 2022. It also follows HelloFresh becoming the world’s first global carbon neutral meal kit company, offsetting all 96,310 tonnes of emissions from production, deliveries, offices, and corporate travel in 2020.

UK CEO, Laurent Guillemain, said: “At HelloFresh we are proud to be named the first Red Tractor Licensee within the recipe-box subscription sector, an achievement that not only demonstrates our continued efforts towards animal welfare, sustainability and quality across our supply chain but also further establishes our position as a market leader.”

Red Tractor’s CEO Jim Moseley said: “The core purpose of Red Tractor is to provide confidence and reassurance to consumers that when they see the logo, the food they buy is British, fully traceable, safe and responsibly sourced.

“Research has found that whilst consumers trust the food they buy in supermarkets, it is trailing for other channels, which is why we are delighted the HelloFresh has taken this important step and have been awarded a Red Tractor License. We hope others in the sector will follow their lead and demonstrate their supply chain values and credentials.”