Iceland delivers shopping in American Cadillac to mark the launch of its exclusive Ed’s easy diner range across the UK


Today, to celebrate the arrival of the exclusive Ed’s Easy Diner frozen food range, Iceland ditched its usual delivery vans to deliver the dishes to customers in a classic American 1959 Cadillac. 19 new star-spangled products will land in stores and online from Wednesday 1st September.

Exclusive to the frozen food retailer, the new Ed’s Easy Diner range features 19 American diner-style dishes including the Mac N Cheese Burger (£2.50, 237g). This modern Americana flavour combination of rich and creamy mac n’ cheese perched on top of a juicy beef burger is sure to be a hit with y’all.

Iceland is also serving up some absolute classics with inspiration straight from the Ed’s Easy Diner kitchen, with fan favourites such as Classic Hot Dog (£2.50, 225g), Smokey Joe Burger (£2.00, 209g) and Chilli Dog (£3.00, 275g) all joining the range too.

Those with a sweet tooth can also enjoy the delights of iconic American diner-style breakfast dishes with the likes of Bacon & Maple Syrup Pancakes (£2.00, 155g), Breakfast Muffin (£2.00, 170g) and exclusive to Food Warehouse, why not try Ed’s Easy Diner Berries & Choc Pancakes (£2.50, 200g).

For more information about Iceland’s new American-inspired Ed’s Easy Diner range, please visit