It’s Official: Greggs is the UK’s favourite restaurant brand


Greggs is officially the UK’s most popular restaurant brand, new research can reveal.

The study, by commercial kitchen experts Maxima Kitchen Equipment, compared the fame and popularity of 100 dining brands in the UK, and used YouGov data to calculate a relative approval rating for each one.

An impressive 71% of people who were familiar with Greggs said they like it, while Krispy Kreme had the second highest approval rating at 67%. London-based bakery Lola’s Cupcakes came in third on the list at 64% – well ahead of the UK’s average approval rating (47%) for all brands in the study.

Greggs has more than 2,000 locations across the UK, with more than 300 being opened over the past five years as Brits have continued to enjoy its range of pasties, cakes and sandwiches.

Pizza Hut is officially the UK’s most popular pizza place. With 59% popularity, Pizza Hut was the nation’s 11th favourite dining brand, while Domino’s was its 14th. Pizza Express came in at position 24, and Papa John’s was 40th on the list of best-loved dining chains.

Hummingbird Bakery, Mexican restaurant Las Iguanas and French bakery Patisserie Valerie also led the charge as some of the UK’s favourite restaurant brands, taking fourth, fifth and sixth place. Salad chain Tossed, steakhouse Miller & Carter and the West Cornwall Pasty Co. also featured in the top ten with some of the highest approval scores in the UK.

On a generational level, the official favourite dining brand of Millennials is Krispy Kreme, followed by Greggs and Domino’s Pizza.

Baby Boomers ranked Greggs, Wetherspoons, and fish and chip brand Harry Ramsden’s as their top three favourites, while Gen X put Tossed, Pizza Hut and Burger King at the head of their list.

Commenting on the study, a spokesperson for Maxima Kitchen Equipment said: “When you compare the popularity of a restaurant with its fame, you see some fascinating results for the UK’s favourite place to eat. Despite the worldwide dominance of brands like McDonald’s and KFC, we’re seeing that brands like Lola’s Cupcakes and Tossed are actually the nation’s most enjoyed.”