LoveRaw® launches two brand-new peanut butter cup Skus


LoveRaw (, the indulgent, plant-based chocolate brand on a mission to produce delicious vegan confectionery, has added two brand-new varieties to its collection of iconic Butter Cups with the launch of M:lk® and White Choc Peanut Butter Cups SKUs.

The new launch comes after a hugely successful Veganuary for the brand, which is the fastest growing plant-based impulse brand in the UK. This NPD is part of an exciting new product line up for 2022 and builds on the success of last month’s new M:lk® Choc Bars, as the brand looks to grow its share of the UK’s plant-based market, which is predicted to reach £1.1bn in value by 2023[1].

The M:lk® and White Choc Peanut Butter Cups contain a brand-new reformulated recipe, which is the first of its kind in the UK and is guaranteed to be a huge hit with consumers. The trademarked M:lk® and White Choc Butter Cups will be smothered in LoveRaw’s epic m:lk and white vegan choc, married with the creamy taste of traditional dairy chocolate. The M:lk® and White Choc Peanut Butter Cups will be available to purchase from retailers including The Vegan Kind, Co-op, Amazon and LoveRaw’s website from the 24th February.

Manav Thapar, Co-Founder at LoveRaw, comments: “We’ve got an epic 2022 line up of new products, which we have already kickstarted with the launch of our brand-new M:lk® choc bars in January and our M:lk® and White Choc Peanut Butter Cups this month. Our brand-new reformulated recipe means that our and White Choc Peanut Butter Cups taste even more like traditional chocolate, which will open LoveRaw up to a whole new audience and will encourage consumers to make the swap from traditional chocolate to plant-based chocolate.”

Tastier than the traditional Peanut Butter Cups on the market, these vegan bad boys are a game changer: delivering deliciousness without palm oil, dairy or artificial ingredients. Each cup oozes smooth, creamy peanut butter and is covered in melt-in-the-mouth m:lk® and white choc, which can be enjoyed by anyone, whether they’re extremely vegan, sometimes vegan, ‘unvegan’ or just vegan curious. Perfect for sharing with a friend or for a moment of self-indulgence with a cuppa.

The best tasting vegan chocolate in the UK, LoveRaw leaves other worthy plant-based brands standing when it comes to sheer deliciousness, while sticking to its founding principles of only making products which are ethical and sustainable.