Moo Free’s online sales jump 300% in 2020


As the free from and vegan sector continues to grow apace, Moo Free, the dairy-dodging chocolate brand, has enjoyed a 300 per cent growth for their online sales in the last year.

Following significant investment in a brand makeover in 2020, Moo Free has ambitious double figure growth plans for 2021 and has appointed a marketing agency to help expand its loyal fan base and increase purchase frequency.

A family run business, Moo Free has evolved over the past ten years, perfecting their recipes for some of the best tasting, ethical and free from, vegan chocolate. The choccy creations are made from two types of cocoa beans. The Everyday and Mini Bar range is made from UTZ/Rainforest Alliance cocoa from Africa, and their Premium range uses organic cocoa sourced from the Dominican Republic which is produced to high ethical standards. They also offer seasonal products for Easter and Christmas, a monthly subscription box, truffles and buttons.

Moo Free is full of flavour but is free from gluten, soya and palm oil. Their packaging is fully recyclable, and they’re registered with the Vegan Society.

Andrea Jessop, Moo Free CEO comments: “We have enjoyed seeing the online shop continue to grow, especially in 2020 where sales were particularly strong. With the popularity of vegan and plant-based diets, we are forecasting a very buoyant year ahead.”

Moo Free is listed in Tesco, Waitrose, Morrisons, M&S, Ocado, Asda and online at