New chicken flavour, OHLY® SAV-R-MEAT PBD, available in Ohly® yeast-based ingredients portfolio


Demand for classic home-styled foods has increased during the pandemic as these well-known and beloved tastes often trigger pleasant, comforting memories for consumers. Within the savoury category, chicken remains an all-time favourite taste in comfort foods that consumers crave. Whether it’s slow cooked meatballs or a childhood favourite like crispy chicken nuggets, consumers are looking for the ultimate mouth-watering chicken taste that delivers comforting umami and a premium eating experience.

Inspired by traditional cooking methods and equipped with a wealth of experience, Ohly offers solutions to meet market demands. Starting with high protein baker’s yeast, adding select high quality ingredients, and applying moderate heat; our unique braised chicken flavour OHLY® SAV-R-MEAT PBD, was born. OHLY® SAV-R-MEAT PBD provides a succulent dark-meat chicken taste that delivers the mouth-watering umami consumers are looking for in savoury applications.

OHLY® SAV-R-MEAT PBD is easily dissolved in water and can be applied in a variety of applications, from processed meats and meat alternatives, to sauces and seasonings for snacks.
Working closely with our flavour scientists, our global application experts have tested OHLY® SAV-R-MEAT PBD in a wide range of food applications to determine its greatest attributes. They have shown that it effectively masks undesirable off-tastes and delivers the perception of succulence in plant–based meat substitutes. At the same time, it enhances rich, fatty chicken flavours in gravies and broths and prevents loss of flavour in frozen processed meats. Beyond taste and off-taste masking capabilities, our new yeast-based flavour can be a great tool when working with low-sodium meat applications due to its naturally high salt enhancing umami. In addition, OHLY® SAV-R-MEAT PBD is allergen and GMO-free. It is suitable for vegetarian and vegan products, as well as being Halal and Kosher certified.

Alongside our internal experts’ evaluation, we engaged an independent group of flavour scientists to study the characteristics of OHLY® SAV-R-MEAT PBD. Their studies showed that OHLY® SAV-R-MEAT PBD delivers a higher umami impact in comparison with the main yeast-based thermal process flavourings currently on the market. This result, along with the flavour map, demonstrates that our product not only provides a rich chicken taste, but also delivers long-lasting umami mouthfeel, thus eliminating the need to add other premium flavour modifiers. When applying OHLY® SAV-R-MEAT PBD to plant-based meat substitutes, its intense umami and meaty taste combination are essential for achieving the authentic taste that flexitarians are looking for.

OHLY® SAV-R-MEAT PBD delivers strong braised chicken flavour and taste modifying function, enabling food developers to meet market demand without compromising on taste!