Verdino Foods launches chilled range and gains first multiple listing

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Verdino Green Foods UK, is launching a new plant-based chilled range into 250 Asda stores from October. This will initially comprise of two SKUs: Pepperoni Slices (80g) and Salami Slices (80g) both made from pea protein. It is the first retailer listing in the UK for Verdino, following the successful launch of its range in August 2021, initially through its webstore.

The plant-based slices have been developed to be reminiscent of an authentic slice of “meat”. The pepperoni slices, which are also used as a topping on Verdino’s Pepperoni Pizzas, are slightly spicy and the salami is deliciously smoked, providing a similar taste and texture to its meat counterparts.

The launch of the chilled range allows for more plant-based choices to be made by consumers without compromising on taste. The “meat” slices can be used as sandwich fillings, on top of pizzas, grazing boards and snacking. As well as being free from meat and dairy, the Verdino chilled range GMO-free, lactose-free, soy-free and vegan certified.

Ian Bailey, Verdino Green Foods UK Country Manager, UK & Ireland comments: “Following the successful launch of our frozen range, we’re pleased to be able to extend the Verdino range into chilled and expand the availability with this retail listing. Flexitarians are one of the UK’s fastest growing diet choice* with shoppers introducing more plant-based products into their everyday consumption for both health and environmental reasons. We have dedicated a lot of time in perfecting both the pepperoni and salami slices to offer truly authentic vegan sliced “meat” and are delighted to be in a position to introduce these to UK consumers.”

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