Winter-worthy indulgence: Häagen-Dazs unveils pop-up Wafflerie in Covent Garden


This winter, the ice cream of ice creams, Häagen-Dazs, will be popping up in Covent Garden with its first ever pop-up ‘wafflerie’. Bringing a splash of Razzle Däzsle to this year’s festivities, the Häagen-Dazs Wafflerie is set to warm up winter with a selection of indulgent waffles, piled high with irresistibly boozy ice cream and tasty toppings. The decadent desserts will bring to life Häagen-Dazs’ limited edition winter flavours: Rum Salted Caramel & Biscuit and Irish Whiskey & Chocolate Waffle.

Available to enjoy from the comfort of Häagen-Dazs’ cosy winter snug in the heart of the capital, or as a takeaway option for those on the go, these Insta-worthy serves embody Häagen-Dazs’ #DontHoldBack ethos and will be sure to dominate your feed this festive season!

As the heartland of Christmas in London, Covent Garden provides a picture perfect backdrop to Häagen-Dazs’ hygge-esque hideaway. Whether you’re escaping the hustle and bustle of Christmas shopping or taking shelter from the cold, you can snuggle up in one of the cosy corner seating areas and enjoy your freshly made ice cream-loaded waffle within a fabulously festive setting.

The pop-up celebrates the two new winter flavours, combining the contrasting worlds of cocktails and ice cream. Creating an extraordinary dessert with a twist of dark spirits: the Rum Salted Caramel & Biscuit provides the perfect mix of the classic vanilla, sprinkled with butter biscuit crunch and infused with a rich rum salted caramel swirl. Whilst for whiskey lovers, the Irish Whiskey & Chocolate Waffle has a caramel based flavour, combined with chocolate coated waffle pieces and a luxurious Irish whiskey and cream swirl.

#DontHoldBack and embrace the indulgence! The Häagen-Dazs Pop-up Shop will be located at 140 Long Acre, Covent Garden, WC2E 9AD and will be open from 1st – 5th December, 12pm-7pm. It promises to be an extravagant experience from start to finish.