Young’s Seafood launches new Fish Fillet Strips to mix up mealtimes


Young’s Seafood is helping consumers mix up mealtimes with the launch of their convenient, fun, and flavoursome Fish Fillet Strips.

Available in three delicious flavours, Southern Fried, Crispy Battered and Salt and Vinegar, the 450g product is ideal for livening up lunch times as its flexible format means it can be enjoyed on its own, with sides, or even in a sandwich or wrap.

Fantastic for family members of all ages, Young’s Fish Fillet Strips are a great alternative to a full fillet making it simple to enjoy fish at any mealtime and the great range of flavours mean everyone is sure to find their favourite.

This innovative product was developed to help families with mealtime inspiration as 2020 saw the creation of an additional 600 million eating occasions at home. Young’s combined this with consumer research to understand which formats and flavours were guaranteed to satisfy everyone.

Over the past year the frozen category has seen growth in the value of sales +£955m (+15%) in the last 52wks* which in turn helped Young’s to exceed £200 million in total brand sales in January 2021.

Liz Griffin, marketing controller at Young’s said: “Our new product will appeal to the whole family and is a perfect option for a delicious, healthy meal, and the convenient format is ideal for anyone working at home and looking to upgrade their lunch break. We really wanted some new and exciting flavours for families who are wanting to enjoy healthy and tasty fish, and we’ve done exactly that with our Fish Fillet Strips.”

The three products will be packaged with recyclable materials in line with Young’s wider packaging reduction initiative.