Lichfield agency gets logistics company’s new branding on the road


A leading logistics company’s brand new look is now on display all over the south west thanks to a Lichfield-based design agency, with the whole process being carried out remotely.

Digital marketing and design specialists, Cocoonfxmedia, helped Exeter-based STR Logistics get their fresh new company image on the road, complete with logo, website, marketing material, building signage, banners, business cards, and of course, vehicle livery.

And like many projects nowadays, the whole process was undertaken remotely, from initial concept meeting to production of the final materials.

The only time the Cocoonfxmedia team met the STR team in person was when they were invited to the official launch of the new branding at a special event at STR Logistics’ new offices in Exeter, with the Lord Mayor of Exeter.

James Blackman, Cocoonfxmedia Managing Partner, said: “This was a really successful project, carried out entirely remotely. While it was of course possible to undertake projects without meeting online before the pandemic, there were always those elements which were easier in person, such as building the relationships and those initial concept meetings. But thanks to the advances in online meeting capabilities, even this can now be done just as successfully from a distance. We really don’t have to be confined to geographic locations. We also had the advantage of our extensive experience in the logistics sector.

“We managed all aspects of the project, including using Lichfield printers to send the marketing collateral to Exeter. The only time we actually met in person was at the launch event in sunny Exeter, where it was great to see how everything had all come together.”

STR Logistics needed an image refresh after it was purchased by former Kuehne + Nagel executives Anthony Quinn and Peter Adams earlier this year. The challenge was for James and the team to build on the established identity of STR Logistics with fresh and modern visuals which reflected the aims and ambitions of the new owners. At the same time, the new website needed to help facilitate the next wave of growth.

Anthony Quinn, Managing Director STR Logistics, said: “Following our acquisition of STR Logistics, part of our ongoing plan was to refresh the company look and feel, which included modernising the branding of the entire organisation.

“We wanted to signify there was a change whilst acknowledging the success of the past. Cocoonfxmedia were our ideal partners for this project with their knowledge of the logistics industry, as well as their professional and enthusiastic approach.

“They pushed our boundaries with their thoughts and ideas and in the end created exactly what we wanted. The new brand has been well received by our employees, suppliers and, above all customers, and provides the visual impact and modern feel we desired.

“It has been an absolute pleasure to work with the guys from Cocoonfxmedia and we would have no hesitation whatsoever in recommending their skills and services to anyone embarking on a similar journey to us.”