New look…new name


Leading transport technology provider Forward Computers has announced a new name and a new brand. In a bold step Forward Computers now becomes Forward Solutions.

Forward Solutions is one of the foremost suppliers of software to the transport sector, providing specialist IT systems for leading multimodal players across air freight, sea freight, road freight and rail freight.

This is the latest ambitious step from the firm which recently announced half a million-pound investment in redeveloping and reengineering its product portfolio. Forward Solutions is developing an additional User Interface (UI) to utilise the existing feature rich solution which will be rolled out in early 2022.

The confident and more contemporary new branding has been six months in development and is being rolled out across the operation and includes a new user-friendly website.

Forward Solutions Managing Director Richard Litchfield – who led the rebrand commented: “We are in a dynamic market and with the continued growth and reliance on top class technology decided the move away from a name and look which had become a little tired and outdated.

“The original branding had worked really hard over the years but was no longer representative of how the business has evolved and continues to develop. With so much happening in the business it seemed timely to change the branding now.”

Forward is one of the longest established freight software development companies, providing end-to-end solutions for a wide range of operators in the UK, Europe, Asia and the US.

As part of the rebrand project Forward Solutions is also revamping the presentation of its Forward Office software to a suite of eight products designed to meet different customer needs. Packages now start from a Forward Core – essential services package with additions such as integrated customs clearance, mobile apps and API integration.

Christopher Hewlett (CEO) of Freight Software Group (of which Forward Solutions is a part) added:
“This is an exciting time for the business and marks an important step in our evolution. The rebrand and product innovations mark the next visible stage of development which we believe better represents this business and make it even more focused on meeting customer needs.”