Heinz and the Lean Kitchen Network (LKN) have today announced the launch of its new Heinz Brekkie grab-and-go meals, available in-store at WHSmith.
Building on their successful partnership, which delivers delicious Heinz-filled breakfasts straight to the country’s front doors, Heinz and LKN are now bringing these bold flavours to hungry commuters across the UK through 80+ WHSmith locations.
The new range includes the All Day Brekkie Wrap, All Day Brekkie Sub (including everyone’s favourite, Heinz Tomato Ketchup), and the Egg & Bacon Brekkie Wrap (with a slather of Heinz Ketchup and the iconic Heinz Salad Cream). And it couldn’t come at a better time for UK commuters. Recent data shows consumers are increasingly enjoying on-the-go options, as sales of food and drink designed to be consumed on-the-go have surged by 13% year on year*.
Faraz Nagree, CEO of LKN, emphasised the significance of this launch, “We’re so excited to partner with Heinz to bring a much needed, high-quality offer for travellers on the go. Many of us have experienced first-hand the challenge of finding a high-quality, flavourful breakfast when on the move. Breakfast has always been identified as the most important meal of the day, and yet in many ways it is the most underserved, especially for busy commuters. With Heinz Brekkie, we’re changing the game!”
Tom Franklin, Foodservice Director, for Kraft Heinz Northern Europe said, “As a company set on leading the future of food, we’re constantly looking for new ways to deliver great taste, quality, and value for our consumers.Our ‘Away from Home’ business presents many exciting opportunities to do exactly that by leveraging the Heinz brand to introduce new products and expand our reach in new channels & categories like ‘Food-to-Go’. Heinz Brekkie is a great example of this plan in action, and we’re excited to partner with LKN to bring Brekkie to loyal Heinz fans in a convenient, tasty, on-the-go format.”
Originally launched in 2022, Heinz Brekkie launched in virtual kitchens to shake-up morning routines across the UK delivering high-quality breakfast options for an increasingly busy, but taste-conscious demographic. Next year, Heinz Brekkie will expand its retail offering further into hot eats in retail locations across the UK.
*The Grocer, Back with a bang: food to go category report 2024, December 4, 2024 [Kantar 52 w/e 1 September 2024]
