Store closures and national lockdown rules saw shoppers driven online for Mother’s Day purchases. Data from Visualsoft showed a 47% increase in online revenue for retailers, in comparison to the two weeks running up to Mothering Sunday last year.
With Covid-19 restrictions preventing the family gatherings typically seen on Mothering Sunday, and with hospitality venues and non-essential retail stores still closed, UK shoppers turned to eCommerce with orders up by 25%.
Dean Benson, CEO at Visualsoft, said: “This year marked the second year of Mother’s Day in lockdown. In comparison to last year, consumers have adapted to this way of life and with consumer confidence a lot higher than this time last year, online retailers have reaped the benefits, seeing a dramatic increase in Mother’s Day revenue. With the continued closure of stores and shoppers looking for the convenience of searching and shopping for gifts online, sales have soared.”
“With the country in national lockdown, and consumers unable to spend time with family in person once again this year, retailers who provided a seamless shopping experience, last-minute delivery options and personalised Mother’s Day products stood to win. Across the board, we’ve seen exponential growth for this much-loved yearly celebration.”