Seasalt and Fuse launch innovative supplier hub to create connection and drive sustainability

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Cornish fashion brand Seasalt today announces the launch of an innovative Supplier Hub designed to support communication and align Seasalt suppliers with its commitment to ethical business and sustainability.

Seasalt, which is headquartered in Falmouth, and sells online to 157 countries as well as having 70 retail stores across the UK and Ireland, developed the new hub in collaboration with Fuse – the learning and knowledge platform that has been supporting employee development at Seasalt since January 2020.

The new Supplier Hub was designed with the purpose of enabling seamless communication and creating a more connected supplier ecosystem that better understands the Seasalt brand, its values, and in particular, its commitment to ethical trading practices around the world.

Launched to all suppliers in May 2021, the hub is already proving popular with suppliers as it provides quick and easy access to knowledge – a key benefit that is helping to create better affiliation with the Seasalt brand and nurture an ethically strong and legally compliant supplier network.

Commenting on the new Supplier Hub, Seasalt’s Chief People Officer, John Govier, said: “Fuse has been a fantastic tool for Seasalt to develop our people strategy and take internal communications to the next level. Rolling it out for our supplier partners has allowed us to share our values and improve our communication with them. We are delighted with how it has been received so far.”

Steve Dineen, Founder and President of Fuse, said: “The Seasalt team is renowned for its ambitious sustainability targets and they recognise that strong communication with extended supplier audiences sits at the heart of that.

Dineen continued: “We’re delighted to have collaborated with Seasalt in developing this innovative hub and we have no doubt it will support the company as it continues to grow in a way that puts people and planet first.”

Sixty-seven fabric, footwear, accessories, and homeware suppliers have now been onboarded to the Supplier Hub.

Dipti Thakur, VP Merchandise Marketing at Afflatus International – one of those 67 suppliers – comments on the benefits it is delivering: “The new system enables us to stay up to date at the touch of a button. It provides all the necessary information around standard operating procedures, and it’s now much easier for us to retrieve, store and locate important content.”

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