Celebrity Esports partners with the UK’s leading brand in the logistics industry, Yodel, to deliver the “kit behind the game”


UK independent parcel carrier Yodel has been announced as the new official delivery partner for the Celebrity Esports gaming tournament. With a mission to bring esports to a mainstream audience, Celebrity Esports will see celebrity teams compete against each other across a collection of the world’s most famous video game titles. Unique to other gaming tournaments, the celebrities will all be filmed playing in their own homes, giving viewers a unique insight into the lives of their celebrity heroes. The kit will all be delivered to the celebrities by Yodel as part of the partnership.

Mike Hancox, CEO at Yodel, sharing his thoughts on the partnership, said: “We’re excited to be working with Celebrity ESports as its official delivery partner. We’re committed to continuing to support our customers throughout the pandemic, and we know that gaming can be a great source of the social interaction that we’re all missing out on. Gaming is an opportunity to come together and talk with friends and family while having fun, so we’re looking forward to helping keep people connected through our partnership with Celebrity Esports.”

The gaming and filming equipment the celebrities receive will all use bespoke “plug and play” technology, not only making the production of the show Covid friendly but also reducing the environmental impact of producing the series.

Commenting on the significance of the partnership, Founder and CEO of Celebrity Esports, Leo Skagerlind said: “Ensuring the recording and gaming equipment the celebrities receive arrives on time and having been handled with the utmost care is paramount to the success of the show. Our partnership with Yodel means we can rest assured that this is carefully managed.”

As the Celebrity Esports logistics partner, Yodel will undertake the shipping and delivery of all the equipment that the celebrities will need for filming and play.

Sharing his enthusiasm about the partnership, Chairman of Celebrity Esports Richard Farleigh said: “I’m so excited that Celebrity Esports can team up with a big name provider such as Yodel. From our point of view, it’s all fun and games until something doesn’t turn up! Yodel are clearly a market leader and excellent at providing the logistics services that we will need. I’m looking forward to a long lasting relationship with them and thrilled to be able to utilise their experience and knowhow.”