Quality SA Sultana from South Africa key to growing UK demand

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Retailer and wholesaler demand for sultanas in the UK is currently rising due to their competitive pricing. The South African raisin industry is taking advantage of this trend with their rebranded SA Sultana variety, which offers excellent value for money.

Raisins South Africa, non-profit organisation that represents raisin growers, has confirmed that 77% of all SA Sultanas have this year been graded as choice grade, meaning that South Africa continues to offer the highest-quality sultanas.

Quality has always been the driving force behind the South African raisin industry. South Africa has grown to become the fifth largest raisin production region in the world, with more than 80% of its dried fruit shipped to 72 markets globally.

South African Sultanas are produced in the Orange River region. This region in the Northern Cape experiences exceptional levels of sunshine, on average 10.5 hours every day between January and March, which is when the fruit is harvested and naturally sundried. Ranging from 33 – 38 C, the region’s dry, sunny climate, along with the ample supply of water from the rivers, makes ideal growing conditions to cultivate the highest quality sultanas.
Raisins South Africa attended the 61st Dried Grape Conference which took place on 21 October 2021. Production estimates revealed that South Africa is currently the leading producer of raisins and sultanas in the Southern Hemisphere, with an estimated 58,000 tonnes of dried fruit expected to be produced by the end of this year.

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